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AI and its place in HR

In recent years, artificial intelligence (AI) has been rapidly transforming various industries, and human resources (HR) is no exception. AI technologies have the potential to revolutionise traditional HR practices, streamlining processes, enhancing decision-making, and optimising employee experiences. From recruitment and talent management to employee engagement and performance evaluation, AI is reshaping the way HR functions operate. In this blog, we will explore the significant ways AI is impacting HR and the pros and cons it brings to both organisations and employees.

Streamlining Recruitment and Talent Management

Recruitment processes can be time-consuming and resource-intensive. However, AI-powered solutions can significantly streamline these processes, from CV screening to candidate selection. AI algorithms can quickly analyse and identify the most relevant candidates based on predefined criteria, saving HR professionals valuable time and effort. Additionally, AI can help eliminate unconscious biases in candidate evaluation by focusing solely on qualifications and skills. Furthermore, AI can assist in talent management by identifying high-potential employees within an organisation. By analysing performance data and employee behaviour patterns, AI systems can recommend personalised training and development opportunities to nurture talent effectively. Of course, the downside to automating recruitment processes is that the human touch is lost. Recruitment becomes data analytics based on key words in a CV, rather than a holistic assessment of personality, experience and skill.

Lilac HR's Recommendation

Utilise AI for elements of your recruitment process which are already fairly autonomous, such as CV screening, but don't eliminate the human element of recruitment which is vital for determining cultural fit.

Enhancing Employee Engagement and Satisfaction

AI can contribute to improving employee engagement and satisfaction by providing personalised experiences. Chatbots and virtual assistants powered by AI can offer real-time support to employees, addressing their queries, and providing relevant information. These AI-based systems can handle routine HR inquiries, such as leave requests, benefits information, and policy queries, freeing up HR professionals to focus on more strategic tasks. Moreover, AI can play a significant role in employee sentiment analysis. By analysing employee feedback, social media posts, and other communication channels, AI algorithms can gauge employee morale and identify potential issues. This valuable insight enables HR departments to proactively address concerns, improve employee experiences, and create a positive work environment. Utilising AI in this way will certainly create a more proactive, data driven HR department. But be mindful not to widen the gap between HR and "the people" in the process. Many organisations already struggle to bridge the "them and us" gap between management & HR and shop floor staff and AI has the potential to make that scenario worse.

Lilac HR's Recommendation

Let AI crunch numbers and analyse data to help inform organisational engagement strategies, but ensure you aren't depriving staff of human connection and attention from line managers.

Optimising Performance Evaluation

Traditional performance evaluations often suffer from subjectivity and biases. However, AI-based systems can introduce objectivity and data-driven insights into the process. By analysing performance data, key metrics, and feedback from various sources, AI algorithms can provide a comprehensive and fair assessment of employee performance. AI can also enable real-time feedback and coaching. Managers can receive recommendations on providing effective feedback and guidance based on an employee's performance data. This fosters continuous improvement and helps employees align their goals with organisational objectives. However, AI feedback should not replace one to one conversations between the employee and line manager. Performance issues often run much deeper than the lack of performance itself, so it's not enough to know how well the employee is performing, you need to dig into WHY.

Lilac HR's Recommendation

Lilac HR Recommendation: Managers should not lean on AI to develop and coach their team's performance, but it is a useful tool for understanding trends and metrics.

AI Data-Driven Decision Making

HR professionals deal with vast amounts of data related to employees, compensation, benefits, and organisational trends. AI-powered analytics tools can efficiently analyse this data, identify patterns, and provide valuable insights to support data-driven decision-making. For example, AI algorithms can analyse historical data to predict employee attrition and identify factors contributing to turnover. This information empowers HR departments to take proactive measures to retain valuable employees and make informed decisions regarding recruitment and talent management strategies. The main thing to remember when it comes to using any system, not just AI, is that it's only as good as the information you feed into it. If you don't have accurate historical turnover information, the AI forecast can't be relied upon.

Lilac HR's Recommendation

If you're intending to use AI to help you make data driven business decisions, first audit the data you already have for accuracy and ensure you are utilising your new AI system consistently to generate accurate forecasts.


The integration of AI in HR processes holds immense potential to transform the way organizations manage their workforce. From streamlining recruitment and talent management to enhancing employee engagement and optimizing performance evaluations, AI can significantly improve HR practices. By leveraging the power of AI, organizations can make data-driven decisions, create personalized employee experiences, and foster a culture of continuous improvement. Embracing AI in HR is not only an opportunity to increase efficiency but also a means to build a more productive and engaged workforce in the digital era.

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